New media advertising makes inroads 　　 　　Jiang Nanchun, CEO of FocusMedia. China"s largest out-of-home lifestyle media company,never expected that his idea to fillpeople"s attention lapses would notonly result in the birth of a new enterprise,but also the creation of a new industry. Inonly four years, Focus Media has becomethe top Chinese media stock in the minds ofU.S. investors.

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