一、山東旅游業(yè)恢復振興走在全國前列 　　 　　盡管旅游業(yè)受“非典”沖擊最為嚴重，但是山東旅游行業(yè)堅持“一手抓抗擊非典，一手抓恢復發(fā)展”，實現全年旅游總收入573.4億元，恢復到2002年的93.9%，與2002年大體持平，高出全國6.3個百分點。
　　
　　二、2003環(huán)球小姐中國賽區(qū)大賽在濟南獲圓滿成功
　　2003年4月20日，環(huán)球小姐中國賽區(qū)總決賽在濟南成功舉行。在傳統(tǒng)文化深遠的齊魯大地舉辦這一現代時尚活動，是開放的山東走向世界、擴大對外交往的鮮明標志，大賽活動的舉辦，對于擴大開放、傳播文明、促進旅游具有積極而重大的影響。
　　
　　三、“百萬市民健身游”活動啟動國內旅游
　　為克服“非典”影響、加快恢復振興山東旅游業(yè)，2003年6月14日，山東省旅游局與體育局聯合在泰山舉行“百萬市民健身游”活動啟動儀式，孫守璞副省長出席啟動儀式，拉開了國內旅游的序幕。全省17個城市的165個景區(qū)（點）當天接待游客110萬人，活動一炮打響。
　　
　　四、省政府組團赴韓日開展高層旅游促銷
　　2003年7月底8月初，由蔡秋芳副省長率領80余人的山東旅游促銷團赴韓國、日本開展高層次旅游促銷。這是全國“非典”疫情解除之后第一個出國旅游促銷團，也是山東省第一次由副省長帶隊赴境外開展旅游促銷，在韓國和日本形成浩大聲勢，刮起一股強勁的“山東風”。
　　
　　五、“十一”黃金周接待游客突破千萬大關
　　“十一”是“非典”之后迎來的第一個旅游黃金周，全省接待旅游者1002.76萬人次，同比增長20.1%；旅游收入49.74億元，同比增長24.3%，黃金周接待人次首次突破千萬大關，各項指標均創(chuàng)歷次黃金周新高。
　　
　　六、旅游大項目建設取得突破
　　為促進全省旅游產業(yè)發(fā)展，實施旅游大項目帶動戰(zhàn)略，全省旅游大項目和重點旅游項目開發(fā)建設進展良好，一批投資十億元、幾十億元的大項目已投入建設或簽約立項，將極大地增強旅游產業(yè)實力和發(fā)展后勁。
　　
　　七、首家合資旅行社成立
　　2003年11月18日，青島新世紀國際旅行社有限公司與香港最具實力的港中旅國際旅行社有限公司合作，共同投資成立港中旅國際（山東）旅行社有限公司，標志著山東省設立合資旅行社工作實現了“零”的突破，在旅行社擴大開放的道路上邁出了開創(chuàng)性的第一步。
　　
　　八、海外旅游網站開通
　　2003年7月22日，山東旅游韓文網站（http://www.sdta.省略）在韓國漢城開通，這是山東省也是全國在海外建立的第一個政府旅游網站；隨后，9月24日，山東旅游繁體網站(www.省略.tw)在中國臺北建成開通。兩個網站的開通對推動山東與港澳臺地區(qū)和境外的旅游交流、宣傳山東旅游形象發(fā)揮了重要的作用。
　　
　　九、全省服務業(yè)工作會議暨旅游工作會議確定把旅游業(yè)作為服務業(yè)的龍頭
　　2003年10月29日，山東省政府召開全省服務業(yè)工作會議暨旅游工作會議。會議強調，要把旅游業(yè)作為服務業(yè)的龍頭、突破口和重中之重。此后12月19日，省政府出臺《中共山東省委、山東省人民政府關于加快發(fā)展旅游業(yè)的意見》（魯發(fā)[2003]24號），提出大力推進旅游發(fā)展、加快旅游主導產業(yè)建設的一系列政策措施，具有很強的指導性、針對性和可操作性，必將轉化為巨大的旅游生產力。
　　
　　十、“山東之旅”號旅游專列赴江蘇、浙江、廣東等省市促銷
　　2003年8月30日至9月9日，“山東之旅”號旅游專列滿載17市500余人，赴江蘇、浙江、廣東進行旅游宣傳促銷，反響強烈，成效顯著，吸引了大批來自發(fā)達省份的高消費游客。這是“非典”疫情解除后全國規(guī)模最大的國內旅游促銷活動。
　　
　　I. Shandong in Front Rank in China in Rehabilitating Tourism
　　Though seriously attacked by SARS, tourism in Shandong is being restored very quickly. During 2003, tourism turned over 57.34 billion yuan, which was 93.9% of the turnover of 2002, and 6.3% over the average turnover throughout the country.
　　II. China Final of Miss Universe Successfully Held in Jinan
　　During April, 2003, the China Final of Miss Universe was successfully held in Jinan. In Shandong, world famous as the home of traditional Confucian culture, this kind of fashion contest was held for the first time, thus declaring Shandong’s effort to open wider to the outside world.
　　III. “A Million Tourists” Festival Kicks Off Local Tourism
　　In order to restore the tourism industry that was attacked by SARS, on June 14, 2003, the Shandong Tourism Bureau and Shandong Sports Bureau held an opening ceremony titled “A Million Tourists” and officiated by Mr. Sun Shoupu, Vice Provincial Governor. On that very day, the 165 scenic spots throughout Shandong Province welcomed a grand total of 1.1 million tourists.
　　IV. Provincial Government Organizes a High-Level Delegation to Promote Shandong Tourism in South Korea and Japan
　　From mid-July to mid-August, 2003, a public relations delegation headed by Vice Provincial Governor Cai Qiufang and comprising more than 80 people journeyed to South Korea and Japan to promote tourism in Shandong. This was the first tourism promotion delegation going abroad after the SARS alarm was silenced all over the country, as well as the first headed by such a high official from Shandong Province. Consequently, the “Tour Shandong” slogan became popular in South Korea and Japan.
　　V. Shandong Received More Than 100 Million Tourists during the National Day “Gold Season” Holiday
　　The week-long National Day Holiday was the first “gold season” for tourism after SARS was cleared throughout China. During this time, Shandong received 100.276 million tourists, an increase of 20.1% over the same period of the previous year, and turned over 4.974 billion yuan, an increase of 24.3% over the previous year. Remarkably, for the first time, the number of tourists during the “gold season” was over 100 million.
　　VI. Outstanding Achievements in the Construction of Large Tourism Projects
　　With a view to accelerating the tourism industry, Shandong Province has made every effort to develop large-scale projects. As a result, quite a few projects with investments of more than a billion RMB, and some ranging into tens of billions of yuan, have been put into construction.
　　VII. First Joint-Venture Tourism Agency Incorporated
　　On November 18, 2003, the China Travel International (Shandong) Service Hong Kong Limited, the first joint-venture tourism agency in Shandong, was incorporated in Qingdao, invested by the Qingdao New Century International Travel Service Co., Ltd., and China Travel International Service Hong Kong Limited.
　　VIII. Shandong Tourism Website Opening Abroad
　　On July 22, 2003, the Korean version of Shandong Tourism website (http://www.sdta.省略) was opened in Seoul. This is the first governmental tourism website to open abroad from Shandong and, indeed, from China. Then, on September 24, the website in traditional Chinese characters (www.省略.tw) was opened in Taipei. The opening of the two websites will play an important role in accelerating tourism cooperation between Shandong and Hong Kong, Macao, Taiwan, and many foreign countries.
　　IX. Tourism Heads All Tertiary Industries
　　On October 29. 2003, the Provincial Conference Concerning Tertiary Industry and Tourism Affairs was held, during which tourism was determined to be the leading income producer among tertiary industries.
　　X. “Shandong Tourism” Special Train Promoting Shandong Tourism in the Provinces of Jiangsu, Zhejiang, and Guangdong
　　From August 30 to September 9, with more than 500 passengers from 17 cities in Shandong Province aboard, the “Shandong Tourism” Special Train toured the provinces of Jiangsu, Zhejiang, and Guangdong to promote Shandong tourism, thus attracting tremendous numbers of high-level tourists from these provinces in advance of the October 1 National Day Holiday and “Golden Week.”

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